Creating Our Own Oasis
Introducing Fair Harbor’s first-ever retail store.
It may take three highways and a ferry ride to reach Fire Island, but the new Fair Harbor flagship store is bringing the essence of our favorite place to Downtown Manhattan. Step through the door of 19 Prince Street, and its bright, coastal-inspired environment is almost like being transported from the buzzing streets of SoHo to the breezy beaches of Fair Harbor.
Months in the making, our first stand-alone shop is an exciting step for our growing company, and a dream fulfilled for our co-founders Jake and Caroline Danehy. “We loved the street and the second we stepped into these doors we saw the potential,” says Jake. “And now it is a living, breathing representation of our brand and who we are.”
Located just a few blocks from our Fair Harbor headquarters on Broadway, this new boutique will help us share more of our Fair Harbor story: It will be used as both a retail space to show our expanding range of men’s, women’s, and kids’ collections, and a creative place for everything from company celebrations to cultural and community events. “We’re really looking forward to using the store as a home base for cleanups, happy hours, and a space to bring people together,” says Caroline.
Another callback is the shingled exterior of the beach shack with a red door modeled after the Fire Island house the Danehy’s rent each summer. The structure is featured at the end of the backyard deck, a calm and welcoming outdoor retreat that hosts a picnic table and blue Adirondack chairs. It’s a quiet respite from the bustle of the city streets. Customers can sit back and relax, fill their water bottles in the filling station by the door, or check out the beach shack for upcoming collections and collaborations. “The back feels like an oasis from the city,” says Jake. “That’s exactly what Fire Island is to us – and that’s what we aimed to build here overall.”
If you’re in the area, please stop by and say hello.